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Title: [Jul-2023] Adobe Marketo Engage  AD0-E559 Exam Practice Dumps [Q18-Q40]

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 [Jul-2023] Adobe Marketo Engage AD0-E559 Exam Practice Dumps
2023 AD0-E559 Premium Files Test pdf - Free Dumps Collection


QUESTION 18A marketer conducted an A/B test and expected the new version to perform better than the original version.However, this did not occur.What conclusion can the marketer make about these A/B test results?
 Their test hypothesis was invalidated and they should test again.
 The test was erroneous and the results should be thrown out.
 The test period was too short and they need to let it run for a longer time.
ExplanationThe conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test. The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significanceQUESTION 19A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:Their interesting moments however did not show the web page each person had visited. Why not?
 A trigger token cannot successfully be used within a batch smart campaign
 A different Smart Campaign must be used for each web page to accomplish this.
 It Is not possible to customize what is shown in an Interesting Moment view.
ExplanationA trigger token cannot successfully be used within a batch smart campaign. This is because a trigger token references a value that is specific to a trigger event, such as {{trigger.web page}} or {{trigger.email name}}.A batch smart campaign does not have any trigger events, so the trigger token will not have any value. A different smart campaign must be used for each web page or a custom field must be used to accomplish this. It is possible to customize what is shown in an interesting moment viewQUESTION 20The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.If there were 10 people in the Wait step when the step was changed, what would happen?
 The 10 people would remain in a 2 days duration.
 The 10 people would error out and skip the wait step.
 The 10 people would automatically follow the new duration.
ExplanationThe 10 people would automatically follow the new duration. This is because when a wait step duration is modified in an active smart campaign, it affects all people who are currently in the wait step as well as new people who enter the wait step. The new duration will be calculated from the time each person entered the wait step. The 10 people would not remain in the old duration or error out and skip the wait step.QUESTION 21A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?
 A Program Member Custom Field
 A Visibility Rule
 A Program Member Token
ExplanationThe marketer would include a Program Member Custom Field on the registration form to capture this information without the risk of the information being overwritten. A Program Member Custom Field is a field that is specific to a program and a person, and it can store different values for different programs. This way, the person can indicate their preferred break-out session for each event they register for, without affecting their previous or future choices. A Visibility Rule is not a field, but a way to show or hide fields based on other fields. A Program Member Token is not a field, but a way to reference a Program Member Custom Field value in an email or landing pageQUESTION 22An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:Why have these tokens been set up in this folder?
 As an easy example to copy to all programs Inside the folder.
 So they will be available in all programs inside the folder.
 No reason. Tokens only have a function inside a program.
ExplanationThe tokens have been set up in this folder so they will be available in all programs inside the folder. Tokens are inherited from the parent folder to the child folder or program, so any tokens set up at the folder level can be used by any program within that folder. This allows for consistency and efficiency when creating programs and assets that use the same token valuesQUESTION 23A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement.What type of report can be built and analyzed to show the most engaging content?
 Smart List with the Filter ‘Filled Out Form’ on or after the FY start Date, using your Content Program Form Names
 A People Performance Report
 A Program Performance Report with all content programs selected
ExplanationA Program Performance Report with all content programs selected can be built and analyzed to show the most engaging content. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. The marketer can filter the report by the content channel and the date range of the financial year to see how many form fills have been created from each content program. A Smart List or a People Performance Report will not show program-level metrics or allow filtering by channel or folder.QUESTION 24Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canada. To solve for this, Garrin built this smart list:Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?
 Yes. The campaign will fire if a person fills out a form and clicks a link in an email.
 No. The campaign will fire If a person fills out a form or clicks a link In an email.
 No. Since the smart list has triggers and filters, it will only apply the trigger criteria.
ExplanationGarrin did not set up the campaign correctly to achieve his desired results. The campaign will fire if a person fills out a form or clicks a link in an email, not both. This is because he used an “or” filter logic for his triggers, which means that any one of them will qualify a person for the campaign. To make sure that a person fills out a form and clicks a link in an email, he should use an “and” filter logic insteadQUESTION 25What are two benefits to using global forms versus local forms? (Choose two.)
 Global forms allow for consistent scoring and reporting and data standardization.
 In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer
 Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.
 Global forms natively offer custom stylization on different landing pages.
ExplanationTwo benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors. Global forms do not natively offer custom stylization or tracking without additional constraints.QUESTION 26Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the ‘WBN’ abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?
 In Marketing Activities, search for ‘WBN’ and filter results to only Include Event programs.
 Use Audit Trail and filter by Asset Type and Actions.
 Create a Program Performance report and filter by Channel = Webinar.
ExplanationMichael would monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention by creating a Program Performance report and filtering by Channel = Webinar. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. Michael can scan through the program names and identify any programs that do not start with‘WBN’ as per his naming convention. Searching for ‘WBN’ in Marketing Activities or using Audit Trail will not help Michael find programs that do not follow his naming convention.QUESTION 27John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns,453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.Which two statements are true for archived assets? (Choose two.)
 A filter to select archived assets for use in reports cannot be used.
 Archived templates are not available when creating an email or landing page in Design Studio
 Archived assets are auto-deactivated.
 Archived pages cannot be used in landing page test groups.
ExplanationTwo statements that are true for archived assets are that a filter to select archived assets for use in reports cannot be used and that archived pages cannot be used in landing page test groups. This is because archiving an asset or a folder means that it will no longer be visible or available for use in most cases. Archived assets will not appear in search results, auto-suggest, templates, test groups, etc. Archived assets are not deactivated and archived templates are not available when creating an email or landing page in Design StudioQUESTION 28A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?
 Run a combination of many tests sequentially and methodically.
 Vary as many elements as possible in each test.
 End the test as soon as one version surpasses the other.
ExplanationA best practice for A/B testing is to run a combination of many tests sequentially and methodically. This will help the marketer optimize their email performance by testing one element at a time and measuring its impact on key metrics such as open rate, click rate, conversion rate, etc. Varying as many elements as possible in each test or ending the test as soon as one version surpasses the other are not best practices for A/B testing, as they can lead to inaccurate or inconclusive results.QUESTION 29An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?
 Registered
 Any statuses, as long as the person is a member of the program
 Invited
ExplanationThe program status that is mandatory to populate the {{member.webinar url}} token is Registered. This is because the token is populated by the webinar provider when a person registers for the webinar through Marketo Engage. If a person is not registered for the webinar, the token will not have a value. The program status Invited or any other status does not affect the token value.QUESTION 30A marketer decided to check the activity log of a person but does not find any activities as displayed below:What is the reason the Activity Log tab is empty?
 The person activity Is filtered.
 The activity log was exported by an API and is now empty
 The lead is anonymous.
ExplanationThe reason the Activity Log tab is empty is that the person activity is filtered. This can happen when a filter is applied to the activity log, such as by date range, activity type, primary attribute, etc. To see all activities for a person, the filter should be cleared or adjusted. The activity log would not be exported by an API or emptied by an anonymous lead.QUESTION 31A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?
 The marketer should wait 24 hours for the updated period cost to be reflected in RCE.
 The marketer can generate the report straight away as RCE updates in real time.
 The marketer should calculate this manually, as the updated period cost will not be reflected in RCE.
ExplanationThe marketer should wait 24 hours for the updated period cost to be reflected in RCE. This is because RCE data is refreshed once a day, usually at night. Therefore, any changes made to the period cost or other program attributes will not be visible in RCE until the next day. RCE does not update in real time, and the updated period cost will be reflected in RCE eventually.QUESTION 32An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.Channel settings:Program Settings:Based upon the program settings shown, what is a reason the program would not appear in reporting?
 The Analytics Behavior on the channel is set to Inclusive’.
 The Analytics Behavior on the program is set to Operational’.
 The program has the period cost set to 0 for the current month.
ExplanationA reason the program would not appear in reporting is that the Analytics Behavior on the program is set to Operational. Operational programs are excluded from most reports in Marketo Engage, such as Revenue Cycle Explorer, Program Analyzer, and Opportunity Analyzer. They are only included in Email Performance and Email Link Performance reports. The Analytics Behavior on the channel, the period cost, and the program status do not affect the program’s visibility in reporting.QUESTION 33A smart list consists of a ‘Was Sent Email’ filter with Email is any’ and ‘Date of Activity in past 1 year’ constraints.Why would a person not appear on this smart list?
 The person was last sent an email 6 months ago.
 The person unsubscribed from the email they received last month.
 The email sent to the person last week bounced.
ExplanationA person would not appear on this smart list if the email sent to them last week bounced. This is because a bounced email is not considered as a sent email in Adobe Marketo Engage. Therefore, the person would not meet the criteria of the Was Sent Email filter and would be excluded from the smart list. The person would appear on the smart list if they were last sent an email 6 months ago or if they unsubscribed from the email they received last month, as long as they met the date of activity constraintQUESTION 34David wants to time-stamp a custom field called ‘MQL DateTime Most Recent’ every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.Which type of token would he use in the “Change Data Value’ flow step required to achieve his goal?
 System
 Person/Lead
 Trigger
ExplanationTo time-stamp a custom field with the current date and time, David would use a System token in the “Change Data Value” flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.QUESTION 35An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.What is a reason for this data value change?
 This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.
 A trigger campaign is running unsubscribing new people automatically until they give their consent.
 A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.
ExplanationA reason for this data value change is that this email was already part of the Adobe Marketo Engage database in the past as an unsubscribe. This is because Adobe Marketo Engage maintains a global unsubscribe list that applies to all workspaces and partitions. If an email address is unsubscribed in one workspace or partition, it will be unsubscribed in all others as well. Therefore, when a new person is created with an email address that was previously unsubscribed, Adobe Marketo Engage will automatically mark them as unsubscribed as well. A trigger campaign or a system flow action would not cause this data value changeQUESTION 36Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person’s record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.There are no other triggers or filters in the smart list in the smart campaign.Will the campaign process all leads who have a Marketing Opt-in value of True?
 Yes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)
 No, the campaign will only process web form fill out leads but not leads from a list import.
 No, the campaign will process only existing leads but not new leads.
ExplanationThe campaign will only process web form fill out leads but not leads from a list import. This is because the trigger “Data Value Changes” only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change. Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaignQUESTION 37The Acme Case Study program contains the following assets and campaigns:The A – Downloaded smart campaign contains the following trigger:The A – Downloaded smart campaign contains the following flow steps:A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?
 The Change Program Status flow step sets program membership and thus sets It as the acquisition program.
 The program contains no mechanism to set the acquisition program for the person.
 The Content Form is local to this program, so the program is automatically set as the acquisition program.
ExplanationThe acquisition program will be captured for the person automatically because the Content Form is local to this program. This is because Adobe Marketo Engage automatically sets the acquisition program for a person when they fill out a form that is local to a program for the first time. The Change Program Status flow step does not set program membership or acquisition program, but only changes the status of an existing member. The program does not contain any other mechanism to set the acquisition program for the person.QUESTION 38A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.When unapproving the email the following error message appears.How can he find out where the email is still being used?
 In the Audit Trail of the Admin screen
 In the Used By tab of the email
 In the Used By page of the program
ExplanationTo find out where the email is still being used, he can use the Used By tab of the email. This tab shows all the places where the email is referenced, such as smart campaigns, programs, snippets, etc. He can then remove or replace the email from those places before unapprovingand deleting it. The Audit Trail and the Used By page of the program will not show where the email is being used Loading …






	
	

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Post date: 2023-07-10 12:56:24

Post date GMT: 2023-07-10 12:56:24

Post modified date: 2023-07-10 12:56:24

Post modified date GMT: 2023-07-10 12:56:24