Latest [Jul 29, 2023] Salesforce Marketing-Cloud-Personalization Exam Practice Test To Gain Brilliante Result [Q45-Q60]

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Latest [Jul 29, 2023] Salesforce Marketing-Cloud-Personalization Exam Practice Test To Gain Brilliante Result

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Salesforce Marketing Cloud is a powerful platform that enables organizations to deliver personalized and targeted marketing campaigns across multiple channels. The Marketing Cloud Personalization Accredited Professional certification exam is designed to test the candidate’s understanding of the platform’s features and capabilities, including audience segmentation, content creation, email marketing, mobile messaging, and data analytics.

Q45. A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

The option to include built-in fields on a segment export

The option to exclude anonymous fields on a segment export

The option to include all custom fields on a segment export

The option to send segment date to Marketing Cloud

Q46. Which three components of a server side campaign can be defined by a business user?

Campaign rendering

Campaign responses

Promoted content

Experience rules

User attributes

Q47. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Product ETL

Transaction ETL

Manual segment ETL

External email campaign events ETL

Q48. When does site mapping happen during the implementation process?

At the beginning of the build phase since it is the basis for the rest of the implementation

In the middle after certain components like the catalog have been populated

At the end after everything is defined in the system

It can happen at any point since it is unrelated to the rest of the implementation

Q49. How does IS define web template?

A repeatable framework used to create a web campaign

A google Chrome Extension

The events and behavior of what will be captured on the websites

An area on your site that a developer has configured.

Q50. What are the components of an interaction studio web campaign? [check]

Email capture, homepage, and product requisite

Experience, template, and content Zone

Configured recipe, visitor profile, and content window

Affinity, infobard and attribution window

Q51. What would a marketer include if they want to ensure they display recommendations from more than one category?

Variation

Exclusion

Ingredient

Booster

Q52. A brand’s website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

IS uses probability matching to determine if two or more profiles represent for user identity

IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

IS users third party software to match anonymous and knows identifies

Q53. Which three components of a recipe are optional when configuring a new algorithm?

Decisions

Ingredients

Variation

Boosters

Exclusions

Q54. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

Einstein recipes

Catalog items

Promotion

Einstein Decision

Q55. What can you learn from segment compare on the segment detail tab?

To understand view time purchases attributes revenue by category

To compare users, engagement activity and other actions across segments displayed

To view individual users that are part of the segment

To understand what campaign use the segment for targeting

Q56. ETL feeds must follow explicit specifications and requires which type of file format?

CSV

JSON