This page was exported from IT Certification Exam Braindumps [ http://blog.braindumpsit.com ] Export date:Sat Apr 5 3:47:47 2025 / +0000 GMT ___________________________________________________ Title: [Nov-2023] 410-101 Certification with Actual Questions from BraindumpsIT [Q27-Q51] --------------------------------------------------- [Nov-2023] 410-101 Certification with Actual Questions from BraindumpsIT Updated 410-101 Dumps PDF - 410-101 Real Valid Brain Dumps With 152 Questions! By becoming certified in media buying on Facebook, individuals can demonstrate to employers and clients that they have the skills and knowledge needed to create effective advertising campaigns on the world's largest social media platform. As Facebook continues to grow in popularity as an advertising platform, the demand for certified professionals who can create effective campaigns is likely to increase. The Facebook 410-101 exam is an excellent way for individuals to differentiate themselves from others in the field and advance their careers in digital marketing. Passing the Facebook 410-101 exam is a significant achievement for anyone who wants to establish themselves as a Facebook media buying professional. It demonstrates your expertise and knowledge of Facebook's advertising platform and your ability to create and manage successful advertising campaigns. Moreover, the certification also provides a competitive edge in the job market, increasing your chances of landing high-paying jobs in the digital marketing industry.   NO.27 You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.How could you execute this new requirement?(Select two options that apply)Choose ALL answers that apply.  Start a new campaign and set up the spending limit to $30,000.  Raise the campaign spending limit of the existing campaigns to $30,000.  Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want$30,000 over the course of the new month.  Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.  Duplicate the existing campaign and increase campaign spending limit to $20,000  Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month. ExplanationYou receive a month-long IO from a client for a new campaign with a $10,000 budget.To manage this:* Create a new campaign (or duplicate an existing one).* Set a campaign spending limit of $10,000.* Ensure the start and end dates for the ad sets in the campaign align with dates of the new IO.* Make sure the sum of the budgets for the active ad sets in this campaign reflect that you want $10,000 to be spent over the course of the month. The campaign spending limit is an un-paced limit, so for smooth pacing, make sure the sum of the budgets for active ad sets in this campaign reflect that you want$10,000 to be spent over the course of the month.The IO is increased to $15,000.To manage this:* Edit the campaign spending limit for the existing campaign to $15,000.* Ensure the sum of the budgets for the active ad sets in the campaign reflect that you want to spend$15,000 over the course of the month, starting from the original start date of these ad sets.The IO is decreased to $9,000.To manage this:* Edit the campaign spending limit for the existing campaign to $9,000.Note: This can only be done if the amount spent on the campaign so far is at least $100 less than the new limit.In this scenario, that would mean no more than $8,900 could be spent so far in order to lower the limit to$9,000.* Ensure the sum of the budgets for active ad sets in this campaign reflect that you want $9,000 to be spent over the course of the month, starting from the original start date of these ad sets.The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of$20,000.You have two options for setting a new campaign spending limit here:* Option 1: Start a new campaign* Create a new campaign (or duplicate existing one).* Set the campaign spending limit for the new campaign to $20,000.* Ensure end date for the ad sets in new campaign align with end date of the new IO.* Option 2: Continue working on an existing campaign* Raise the campaign spending limit on the existing campaign to $30,000.Crucial: The campaign spending limit on an existing campaign will always reflect prior spend, even if the limit is removed and then reapplied. In this case, the campaign has already spent $10,000. In order to allow for an additional $20,000 of spend, the campaign spending limit must be set to $30,000 (previous spend of $10,000 + new IO amount of $20,000).NO.28 What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?Choose only ONE best answer.  You should analyze the current customer base so that you can then build a custom audience based on the insights you found.  You should analyze the current customer base and fan page in order to launch the campaign in 4 months.  You should just launch ads to the current customer base. There is no need to launch ads to new audiences.  You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights. ExplanationEvery time you work with a new client, you want to first analyze the behaviors, demographics, and segmentation from their current customer base.The main objective is to use all of this information and build a new core/saved audience based on all of these insights. If you see specific Fan Pages that the customer base follows, you want to include all of those interests in the new audience.So all of the information that comes out of Audience Insights is for you to use and build better audiences based on facts, and not assumptions of whom the potential target market is.Use actual data from customers to reach out to new potential customers.NO.29 You just hired a new social media manager. You need to run a campaign on Instagram based on people who’ve downloaded a tripwire on your company’s website.The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?Choose only ONE best answer.  Pixel Standard Access  Pixel Event Manager  Pixel Editor  Pixel Moderator  Pixel Ad Manager ExplanationOnce you create a Facebook pixel, you can share it with other people in your business. You can give other people access to a Facebook pixel by adding them to either a specific ad account or by granting pixel access to individual people.If someone is a part of your business, but doesn’t have access to an ad account that’s in your business, they’ll no longer be able to access pixels associated with that ad account. You’ll need to either add this person to your pixel, or add them to the ad account associated with the pixel you’d like them to be assigned to. If you want to view or edit a pixel, you’ll need to be added to a pixel or a specific ad account by a Business Manager Admin.You can also request access to the ad account associated with a pixel.There are currently only two roles within the pixel:* Pixel Editor: Pixel Editors can view information about a pixel and make changes to the pixel. Pixel Editors can also create audiences and conversion ads with the pixel.* Pixel Analyst: Pixel Analysts can only view information about a pixel. Pixel Analysts can’t edit the pixel, create audiences or conversion ads with the pixel.IMPORTANT: Even though Facebook uses “Pixel Editor” as a role in its website, within the tool you have two options to choose from:* Standard Access* Admin AccessNO.30 What campaign strategies should you follow in order to optimize your Facebook ads?Select all that apply.Choose ALL answers that apply.  Use Store Visit ads in order to bring traffic to the two specific retail stores.  Add a “Get Directions” CTA on the campaigns in order to bring people to the stores.  Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.  Add map card with your page location. ExplanationWhenever you want to bring traffic to a physical location, you want to use In-Store Visit ads as you can set up different types of call to actions to give directions.Ad formats including image, video, and carousel can generate instant awareness of the nearest business location and provide information the customer needs to get there.A native store locator is available for carousel.The store locator makes ads more useful for consumers by putting contact information and openings hours of nearby stores only one tap away.You can also add map cards with your page location and use URL to send people to maps.Topic 3, In-Store and Online Retailer AudiencesOne of your customers has in-store, and online, high-end t-shirts retail stores in several cities throughout the east coast (specifically in Los Angeles, San Diego, and San Francisco).In 4 months, the company is launching a new product line. They would like to cross-sell to their existing customer base and new potential customers that have similar characteristics as their current customers.As you upload the customer database directly from your client’s CRM, you realize the following:– 30% of the customers are between 18-24 years old.– 64% of the customers are between 25-34 years old.– 6% of the customers are between 35-44 years old.– 59% are women.– 41% are men.– 66% are college educated and above.– 78% are married.NO.31 An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.When you compare both audiences, there is an 84% audience overlap.What should you do next to optimize the campaign?Choose only ONE best answer.  You should stop using the audience where you are spending 20% of the budget.  You should unify both audiences into one, as your ad sets are competing with each other.  You should stop spending more money on the audiences where you have spent 80% of the budget.  You should continue running the ads, as they are working properly. ExplanationWhenever you have a high overlap between audiences, the best strategy is to unify both audiences.If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself.In other words, you are running two ads to the same audiences, so your costs and performance are not optimal.Your best approach is to unify audiences and run one ad sets with two different ads.NO.32 What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.  Ad Type  Audience  Dynamic Creative  Offer  Placement  Image ExplanationThe followings are all of the different aspects of a campaign you can change at the ad set level:This might be an easy one but a lot of people don’t use Offers or Dynamic Creatives on their campaigns so might miss this type of question.NO.33 You’ve spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.You tell your client that you will start running optimization campaigns for the second month.Select all strategies that you should follow for the second month.Choose ALL answers that apply.  Run conversion campaign ads optimized for the “Initiate Checkout Event” to people who have visited the main landing page of the product.  Run conversion ads optimized for the “Lead Event” to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.  Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.  You run different conversion campaign ads for all events currently being measured on the website. ExplanationYou should never optimize conversion campaigns unless you have at least 500 events. The number of events you are getting at each stage of your funnel are key here:* 4,000 Lead Events => you can run conversion campaigns to new audiences.* 300 Add To Cart Events => you need to run traffic campaigns to custom audiences (web visitors).* 121 Initiate Checkout Events => you need to run traffic campaigns to custom audiences (web visitors).* 48 Purchase Events => you need to run traffic campaigns to custom audiences (web visitors).Therefore, the only two strategies that apply in this case is to run conversion ads to new audiences to the “Lead Event” and traffic ads to people who have stayed at one of the other events to move them ahead in your client’s online sales funnel.NO.34 What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?Choose ALL answers that apply.  Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.  Change your core audience’s interests to exclude certain content categories.  Block certain categories in your Ads Manager.  Create a document using Excel or Notepad with the Facebook Page URL’s you would like to block and then upload into Facebook. Explanationacebook offers 3 brand safety tools for blocking your ads from running alongside certain types of content within Instant Articles, Audience Network and In-Stream Video placements:* Placement opt-outYou can opt-out from showing your ads in Instant Articles, In-Stream Video or Audience Network placements by removing any of these placements in the Edit Placements section of the ad create flow. Learn how to opt out of placements.* Category blockingYou can prevent your ads from running next to certain categories of content by choosing the Exclude Categories option under the Edit Placements section in Ads Manager. Learn more about excluding content categories.* Block listsBlock lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.Learn how to Create Block Lists.NO.35 You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.How is a landing page view different from a custom conversion?(Select all that apply)Choose ALL answers that apply.  Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)  Uses the ContentView event, so it’s available as part of the Facebook pixel base code  Uses the PageView event, so it’s available as part of the Facebook pixel base code  Can occur multiple times per link click / view  Has a fixed long 45 days attribution window ExplanationA landing page view:* Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)* Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)* Uses the PageView event, so it’s available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)NO.36 You’ve set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You’ve set up an ad set with the following audience characteristics:People interested in music and partyAge range 18-26 years oldCountries: US, Sweden and NicaraguaYou’ve been running the campaign for 3 days but are not getting enough reach.How do you fix this problem?Choose only ONE best answer.  You need to expand your audience to people older than 26 years old.  You need to split the ad sets into different campaigns.  Each country should have its own audience and ad set.  You should invest more money and increase your budget.  You should change the interests in the audience completely. Explanationhttps://www.facebook.com/policies/ads/Targeting RequirementsIf you choose to run ads that promote or reference alcohol you must make sure to follow local laws and target your ads appropriately, including targeting your ads to 18 years or older in all permitted countries except the following:India25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.Alcohol is prohibited in Bihar, Gujarat, Lakshadweep, Manipur and Nagaland.Other Countries20 years or older in Japan, Iceland, Thailand and Paraguay21 years or older in Cameroon, Micronesia, Palau, Solomon Islands, Sri Lanka and the US19 years or older in Canada, Korea and Nicaragua.25 years or older in SwedenNO.37 You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.Which objective should you select in your campaign?Choose only ONE best answer.  Reach objective  Video Views Objective  Brand Awareness Objective  Video Engagement  Video Completion Objective Explanation10-Second Video ViewsThe number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.How It’s CalculatedThe metric counts when your video was watched for an aggregate of 10 seconds or more, or to 97% of its length, whichever happened first. (Example: if someone watches a 5-second video for 4.85 seconds, or a10-second video for 9.7 seconds, that counts as a 10-second video view.) People frequently drop off before the true end of a video when credits roll or content fades out, so 97% is considered to be the video’s full length.CPVC – Cost per video completionCost per video completion (CPVC) is a metric that will show up on your exam. Most CPVC optimization will be video view campaign objective.NO.38 What other insights from your client’s customer base should you be looking for, before you create a core/saved audience from this dataset?Select all that apply.Choose ALL answers that apply.  You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.  You should see who from that customer base is also connected to your client’s fan page.  You should go into location and see where current customers are really from.  You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads. ExplanationThe main insights you should be looking from a database of customers you’ve uploaded should be several things:* Demographics: Information regarding the customer database, age, gender, age-groups, lifestyle, relationship status, education level, and job title.* Page Likes: Information regarding top categories or other fan pages that people interact with.* Location: Region, country or city for your customer database. Language that they speak.* Activity: Device that they use to access Facebook and activity levels they have interacting with Facebook content.* Household: Income, household price/size/market value, spending methods, and habits.* Purchase: Purchase behavior on several fronts.For this case study, you want to look at top categories, location, and spending methods that they have in order to better segment your next core audience.NO.39 Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.What manual placement should you select for the campaign?Select two of the following options:Choose ALL answers that apply.  Facebook  Audience Network  Instagram  WhatsApp  Facebook and Audience Network ExplanationFacebook recommends the following choices, broken out by campaign objective:* Brand awareness (including Reach & Frequency buying): Facebook and Instagram* Engagement (including Reach & Frequency buying): Facebook and Instagram* Video views (including Reach & Frequency buying): Facebook, Instagram and Audience Network* App installs: Facebook, Instagram, Messenger and Audience Network* Traffic (for website clicks and app engagement): Facebook, Messenger and Audience Network* Catalog sales: Facebook and Audience Network* Conversions: Facebook, Messenger and Audience Network. The offsite conversions optimization goal also supports Instant Articles and Instagram Stories.NO.40 A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.Your client’s attorney has complain several times about data privacy. They are concerned with sharing their customer database.What suggestions do you make to the attorney to resolve his concerns?(Select all that apply)Choose ALL answers that apply.  Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.  When you upload a list of customer or share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.  When you upload a list of customer or share your customer list, it’s hashed once it enters Facebook.  The matched and unmatched hashes are kept for 180 days.  The matched and unmatched hashes are deleted.  Facebook will store all data from your CRM but hash it so people can’t see private info. ExplanationCustom Audiences were designed to maximize information security and privacy. Facebook systems have been audited by an independent third party, PricewaterhouseCoopers. They confirmed that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.Hashing is a process that turns information you share with us into short fingerprints that are impossible to reverse .Here’s how it works:* When you begin the process to share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.* We match the fingerprints of your hashed list against ours.* The matches are added to a Custom Audience for you.* The matched and unmatched hashes are deleted.NO.41 What is the biggest difference between doing a 1% versus a 6% similar audience?Choose only ONE best answer.  A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.  A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.  There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.  A 6% would include several countries whereas a 1% would only include one country. ExplanationOn a scale of 1-10, the smaller numbers are optimized for similarity whereas higher numbers are optimized for reach.Regardless whether you use 1 or 10; you can select one or multiple countries.NO.42 Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.Choose ALL answers that apply.  Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.  Branding campaigns usually perform better when optimized through CPM than CPA.  Reach and frequency will ensure the lowest cost per reach and cost per person impacted.  For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts. ExplanationResearch has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.However, when it comes to costs, the results are quite different. Just look at the table below:Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns.NO.43 You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.What options do you have to automate the sales at the store with Facebook campaigns?Select all that apply.Choose ALL answers that apply.  Use a Point Of Sale provider to integrate offline conversions.  Use digital receipts instead of printed receipts to enable offline conversions.  Use website conversions to integrate with offline conversions.  Integrate your CRM system with your offline conversions.  Collaborate with another Facebook Marketing Partner in order to measure offline conversions. ExplanationThere are some ways you can automate the influx of data coming from offline sales.The following options are currently available on Facebook’s platform:* Use a Point Of Sale provider to integrate offline conversions.* Use digital receipts instead of printed receipts to enable offline conversions.* Integrate your CRM system with your offline conversions.* Collaborate with another Facebook Marketing Partner to measure offline conversions.NO.44 Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You’ve created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.What can you do to fix this issue?(Select two that apply)Choose ALL answers that apply.  You need to associate the client’s website pixel with the product catalog in the Ad Account.  You need to associate the client’s website pixel with the product catalog in the Business Manager.  You can use the Product Catalog Preferences API to pair your client’s pixel with the product catalog.  You need to create a new pixel and re-upload the product catalog.  You should run remarketing campaigns without the Facebook pixel. ExplanationIf you want to advertise to people who have already expressed an interest in your products, you can run dynamic ads from your catalog. Dynamic ads pair images and inventory information from your catalog with signals from a Facebook pixel, which tracks activity on your website. You can also run collection ads, such as Instant Experiences, where people discover and purchase products and services through immersive mobile experiences on Facebook and Instagram. Collection ads take information from your catalog and people can tap on items to learn more about them or browse similar items.There are several error messages when using the pixel.Error: Pixel is not paired with a product catalogThis warning suggests that the pixel is not paired with any product catalog. It is required to specify relationship between pixels and product catalogs. For this specific question, all you need to do is connect your product catalog with your client’s pixel.There are two ways to pair a catalog with a pixel:Business ManagerFollow these steps to pair a catalog with a pixel using the Business Manager:* Go to business.facebook.com* Settings page* Choose “Product Catalogs” on the left pane* Press “Associate Pixels” button* Associate pixels with your product catalog.Product Catalog Preferences APIYou can use the Product Catalog Preferences API pair a catalog with a pixel.Keep in mind that you associate a pixel and a product catalog in your Business Manager and not the Ad Account.NO.45 You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:Maximize budget with two target audiencesRun a video on in-stream placementBudget of $17,000Frequency of 2 per weekExclude dating and mature content categories from placementWhat changes need to be made in order to comply with the client’s brand safety requirements?Choose only ONE best answer.  You can’t block mature content from any Facebook placement platform.  You need to change the in-stream video to Audience Network or Instant Articles.  You should just block both mature and dating content categories from your in-stream video placement.  You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.  You should add more content categories such as gambling into the content categories blocked. ExplanationThe categories you can block on Facebook are:* Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and more. Does not apply to Audience Network mobile apps.* Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply to Audience Network mobile apps.* Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness,* bullying and more. Does not apply to Audience Network mobile apps.* Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content about relationships and dating.* Gambling: Websites and apps that have been categorized as gambling, where winners receive money or prizes. Ads may still appear on websites or apps where people play games just for fun.You can exclude the following content categories for each placement:In-Stream Video* Mature* Tragedy and Conflict* Debatable Social IssuesAudience Network* Dating* Gambling* Mature* Tragedy and Conflict* Debatable Social IssuesInstant Articles* Dating* Gambling* Mature* Tragedy and Conflict* Debatable Social IssuesNO.46 What are the different data sources you can add and remove from your Business Manager?(Select all 5 that apply.)Choose ALL answers that apply.  Catalogs  Offline event sets  Shared audiences  Pixels  Fan Pages  Ad Accounts  Users  Properties ExplanationIn the data sources section of Business Settings, you can add and remove data sources and edit permissions.Data sources in Business Manager include:* Catalogs* Pixels* Offline event sets* Custom conversions* Properties* Event source groups* Shared audiencesNO.47 You need to run a campaign with two bidding options and two different audiences.How many campaigns and ad sets do you need to launch?Choose only ONE best answer.  You need two campaigns and four ad sets since you have 4 different variables at the ad set level.  You need one campaign and four ad sets since you have 4 different variables at the ad set level.  You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.  You need 1 campaign with 8 ad sets and 1 ad for each. ExplanationKeep in mind that you are running 1 campaign with 4 ad sets. Since all changes happen at the ad set level, you need to run one campaign only.There are 4 variables at the ad set level. So you would get the following:Ad Set A: Bidding Option #1 + Audience #1Ad Set B: Bidding Option #1 + Audience #2Ad Set C: Bidding Option #2 + Audience #1Ad Set D: Bidding Option #2 + Audience #2NO.48 Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.Below are the specifications:– They will initially launch only for Android devices.– The app does not work with Tablets.– The app is geared towards younger generation below 25 years.What targeting options would you select to reach your niche market when creating a core/saved audience?Select all that apply.Choose ALL answers that apply.  Mobile Device User – focused on Android  Age with max 25 years  Gender Male  Countries India + Colombia  App Store Region  Interests: Gamers ExplanationFor this exercise, you need the following aspects in order to segment your core/saved audience:1. Age: you definitely want to set up age below 25 years old.2. Mobile Device User: you need to specify Android as the primary operating system for mobile in order to target just Android users and exclude iOS users.3. Location: you want to target the specific countries. In this case, Colombia and India in order to reach out to people in those two particular places.You don’t want to use App Store Region as an option to segment as they don’t allow you to select specific countries. You are better off selecting countries and Mobile Device User to segment.The gender and interest for this exercise are irrelevant since you don’t have more info on what the mobile app is about.NO.49 What determines the “Total Value” of your ads?Choose only ONE best answer.  Maximizing advertiser value and estimated action rates.  Maximizing Consumer Experience and Advertiser Bid.  Maximizing Advertiser Value and Optimizing Consumer Experience.  Optimizing Consumer Experience and Maximizing User Value. ExplanationFacebook is always trying to find a balance between maximizing the advertiser value and optimizing the consumer experience.Keep in mind that the Total Value will be the addition of two components:* Advertiser Bid x Estimated Action Rates (Maximizing Advertiser Value)* User Value (Optimizing Consumer Experience)Those two components will help determine your Total Value.NO.50 What strategies should you follow to accomplish your customer’s goals?Choose only ONE best answer.  Use website conversion tracking to see how many people purchases at the store.  Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.  Use offline events to understand purchases at the retail stores and orders made from the phone.  Use offline events from the website, and cross-reference data to measure Facebook’s impact. ExplanationOne of the most powerful tools to measure sales at retail stores is to use Facebook offline events. With Offline Conversion Tracking, you can track when transactions occur in a physical business location and other offline channel, after people see or engage with a Facebook ad.* Use precise timestamps, including minutes and seconds to track multiple purchases.* Use actual transaction value to see the most accurate event values on a dashboard.* Use Order ID’s or item number to include multiple items within a single transaction.So the best strategy is to use offline events to better understand how Facebook marketing campaigns affect the retail stores.NO.51 You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.How should you set up your Fan Page with multiple franchise locations?Choose only ONE best answer.  Open a new Fan Page for each location.  Open a Global Fan Page.  You are not able to set up franchise locations on Facebook.  Open one Fan Page with multiple locations. ExplanationWith Facebook Locations, you can connect and manage all of your franchise locations on Facebook.This structure is often referred to as the parent-child relationship, where your main brand page is the parent, and individual locations are the children.There are several advantages to this approach:* Brand consistency and control.* Increased visibility for individual locations.* Location finder.* Easier management of multiple pages. Loading … Pass Your 410-101 Exam Easily With 100% Exam Passing Guarantee: https://www.braindumpsit.com/410-101_real-exam.html --------------------------------------------------- Images: https://blog.braindumpsit.com/wp-content/plugins/watu/loading.gif https://blog.braindumpsit.com/wp-content/plugins/watu/loading.gif --------------------------------------------------- --------------------------------------------------- Post date: 2023-11-13 16:56:37 Post date GMT: 2023-11-13 16:56:37 Post modified date: 2023-11-13 16:56:37 Post modified date GMT: 2023-11-13 16:56:37