[Aug 25, 2023] MKT-101 Exam Dumps – Salesforce Practice Test Questions [Q38-Q53]

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[Aug 25, 2023] MKT-101 Exam Dumps – Salesforce Practice Test Questions

New Real MKT-101 Exam Dumps Questions

NEW QUESTION 38
Using measures, what data can a marketer use to segment an audience?

Geographical Data

First Name Attributes

Gender Data

Open Data

NEW QUESTION 39
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

In the step with the two SQL activities, place a wait step between them.

Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

Place the audience SQL Query Activity below the exclusion SQL Query Activity.

NEW QUESTION 40
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

Use a web-safe font for text that closely matches the brand’s custom font.

Build an email as one image, with all text saved in the brand font.

Edit an email’s HTML to list the custom brand font in the style tag’s font-family property.

Build an email using multiple images, with all text saved in the brand font.

NEW QUESTION 41
A marketer has been tasked with ensuring Northern Trail Outfitters’ unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers

Ensure opt-out mechanisms are operational for at least 30 days post-send.

Process every individual’s unsubscribe request within 14 business days.

Include an unsubscribe link in the header or footer of emails.

Ask the subscriber to log in to the Preference Center to confirm opt-out.

NEW QUESTION 42
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is “File Not Found.” Which two steps should resolve the issue? Choose 2 answers

Use the Import Wizard to point to rename the file on the FTP.

Ensure the file to be imported is in the Import Folder on the Enhanced FTP.

Ensure the name of the file in the Import Activity matches the file name on the FTP.

Change the file format from “comma separated value” to “tab delimited.”

NEW QUESTION 43
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

Journey Data queried from main data extension

Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

Journey Data using CRM Report Import Activity to Salesforce Data Extension

Contact Data using Synchronized Data Sources

NEW QUESTION 44
A subscriber asked to be removed from a customer’s email list multiple times by replying directly to the customer’s marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers

Confirm that Reply Mail Management (RMM) is configured for the customer’s account.

Confirm that the RMM setting ‘Unsubscribe Manual Requests’ is set to YES.

Confirm that the RMM setting ‘Delete auto-replies and out-of-office replies’ is set to NO.

Confirm that an email address was provided as the Routing Address for Remaining Replies.

Confirm that the subscriber’s request contained one of the standard terms that qualify for automatic unsubscribe.

NEW QUESTION 45
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

Triggered Send Definition

Transactional Messaging API

Multi-Step journey with an API Event entry source

Single Send journey with an API Event entry source

NEW QUESTION 46
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

Download now

Download out new mobile app here

Out new mobile app

NEW QUESTION 47
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

Use Automation Studio with a random split activity.

Create a random data extension within Email Studio.

Create a random data extension within Contact Builder.

Use Journey Builder with a random split activity.

NEW QUESTION 48
A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

Responsive Web template

Media template

Mobile-optimized template

Standard template

NEW QUESTION 49
A new employee is using Salesforce Marketing cloud and wants to send emails without any mistakes. he has no prior knowledge of SQL. Which tool he would use:

Scheduled Send Emails

Predictive Email

Journey Builder

Automation Studio

NEW QUESTION 50
A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscriber Lists.

The email will be sent to the email address stored on All Subscriber Lists

The email will be sent to the email address stored on Data Extension

The email will be sent to the field marked as the Primary Key

The email will be sent to the subscriber Key on All Subscribers List

NEW QUESTION 51
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.
What functionality would tie to additional long code Implementation?

Do they need to support UTF-8 characters in their SMS?

Do they need to support different From Names by country?

Do they need to have independent reporting on SMS sends by country?

Do they need to support inbound messages in each country?

NEW QUESTION 52
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

Engagement Split

Frequency Split

Scoring Split

NEW QUESTION 53
A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
* Commas
* Tabs
* Pipes
* Tilde
* Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

Fixed widths

Pipe

Tab

Comma