QUESTION 18
A marketer conducted an A/B test and expected the new version to perform better than the original version.
However, this did not occur.
What conclusion can the marketer make about these A/B test results?

QUESTION 19
A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:

Their interesting moments however did not show the web page each person had visited. Why not?

QUESTION 20
The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.
If there were 10 people in the Wait step when the step was changed, what would happen?

QUESTION 21
A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.
What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

QUESTION 22
An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:

In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:

Why have these tokens been set up in this folder?

QUESTION 23
A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement.
What type of report can be built and analyzed to show the most engaging content?

QUESTION 24
Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canada. To solve for this, Garrin built this smart list:

Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?

QUESTION 25
What are two benefits to using global forms versus local forms? (Choose two.)

QUESTION 26
Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the ‘WBN’ abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.
Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

QUESTION 27
John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns,
453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.
Which two statements are true for archived assets? (Choose two.)

QUESTION 28
A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

QUESTION 29
An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?

QUESTION 30
A marketer decided to check the activity log of a person but does not find any activities as displayed below:

What is the reason the Activity Log tab is empty?

QUESTION 31
A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day.
Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap.
When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?

QUESTION 32
An analyst notices that a particular program does not appear in any revenue cycle explorer, program or opportunity analyzer reports.
Channel settings:

Program Settings:

Based upon the program settings shown, what is a reason the program would not appear in reporting?

QUESTION 33
A smart list consists of a ‘Was Sent Email’ filter with Email is any’ and ‘Date of Activity in past 1 year’ constraints.
Why would a person not appear on this smart list?

QUESTION 34
David wants to time-stamp a custom field called ‘MQL DateTime Most Recent’ every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the “Change Data Value’ flow step required to achieve his goal?

QUESTION 35
An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

QUESTION 36
Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person’s record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.
There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

QUESTION 37
The Acme Case Study program contains the following assets and campaigns:

The A – Downloaded smart campaign contains the following trigger:

The A – Downloaded smart campaign contains the following flow steps:

A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?

QUESTION 38
A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.
When unapproving the email the following error message appears.

How can he find out where the email is still being used?