[Nov-2023] 410-101 Certification with Actual Questions from BraindumpsIT [Q27-Q51]

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[Nov-2023] 410-101 Certification with Actual Questions from BraindumpsIT

Updated 410-101 Dumps PDF – 410-101 Real Valid Brain Dumps With 152 Questions!

By becoming certified in media buying on Facebook, individuals can demonstrate to employers and clients that they have the skills and knowledge needed to create effective advertising campaigns on the world’s largest social media platform. As Facebook continues to grow in popularity as an advertising platform, the demand for certified professionals who can create effective campaigns is likely to increase. The Facebook 410-101 exam is an excellent way for individuals to differentiate themselves from others in the field and advance their careers in digital marketing.

Passing the Facebook 410-101 exam is a significant achievement for anyone who wants to establish themselves as a Facebook media buying professional. It demonstrates your expertise and knowledge of Facebook’s advertising platform and your ability to create and manage successful advertising campaigns. Moreover, the certification also provides a competitive edge in the job market, increasing your chances of landing high-paying jobs in the digital marketing industry.

NO.27 You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

Start a new campaign and set up the spending limit to $30,000.

Raise the campaign spending limit of the existing campaigns to $30,000.

Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.

Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.

Duplicate the existing campaign and increase campaign spending limit to $20,000

Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.

NO.28 What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

You should just launch ads to the current customer base. There is no need to launch ads to new audiences.

You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

NO.29 You just hired a new social media manager. You need to run a campaign on Instagram based on people who’ve downloaded a tripwire on your company’s website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

Pixel Standard Access

Pixel Event Manager

Pixel Editor

Pixel Moderator

Pixel Ad Manager

NO.30 What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

Use Store Visit ads in order to bring traffic to the two specific retail stores.

Add a “Get Directions” CTA on the campaigns in order to bring people to the stores.

Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.

Add map card with your page location.

NO.31 An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

You should stop using the audience where you are spending 20% of the budget.

You should unify both audiences into one, as your ad sets are competing with each other.

You should stop spending more money on the audiences where you have spent 80% of the budget.

You should continue running the ads, as they are working properly.

NO.32 What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

Ad Type

Audience

Dynamic Creative

Offer

Placement

Image

NO.33 You’ve spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

Run conversion campaign ads optimized for the “Initiate Checkout Event” to people who have visited the main landing page of the product.

Run conversion ads optimized for the “Lead Event” to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.

Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.

You run different conversion campaign ads for all events currently being measured on the website.

NO.34 What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

Change your core audience’s interests to exclude certain content categories.

Block certain categories in your Ads Manager.

Create a document using Excel or Notepad with the Facebook Page URL’s you would like to block and then upload into Facebook.

NO.35 You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

Uses the ContentView event, so it’s available as part of the Facebook pixel base code

Uses the PageView event, so it’s available as part of the Facebook pixel base code

Can occur multiple times per link click / view

Has a fixed long 45 days attribution window

NO.36 You’ve set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You’ve set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You’ve been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

You need to expand your audience to people older than 26 years old.

You need to split the ad sets into different campaigns.

Each country should have its own audience and ad set.

You should invest more money and increase your budget.

You should change the interests in the audience completely.

NO.37 You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

Reach objective

Video Views Objective

Brand Awareness Objective

Video Engagement

Video Completion Objective

NO.38 What other insights from your client’s customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.

You should see who from that customer base is also connected to your client’s fan page.

You should go into location and see where current customers are really from.

You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.

NO.39 Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

Facebook

Audience Network

Instagram

Facebook and Audience Network

NO.40 A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client’s attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.

When you upload a list of customer or share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.

When you upload a list of customer or share your customer list, it’s hashed once it enters Facebook.

The matched and unmatched hashes are kept for 180 days.

The matched and unmatched hashes are deleted.

Facebook will store all data from your CRM but hash it so people can’t see private info.

NO.41 What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.

A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.

There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.

A 6% would include several countries whereas a 1% would only include one country.

NO.42 Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.

Branding campaigns usually perform better when optimized through CPM than CPA.

Reach and frequency will ensure the lowest cost per reach and cost per person impacted.

For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.

NO.43 You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

Use a Point Of Sale provider to integrate offline conversions.

Use digital receipts instead of printed receipts to enable offline conversions.

Use website conversions to integrate with offline conversions.

Integrate your CRM system with your offline conversions.

Collaborate with another Facebook Marketing Partner in order to measure offline conversions.

NO.44 Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You’ve created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

You need to associate the client’s website pixel with the product catalog in the Ad Account.

You need to associate the client’s website pixel with the product catalog in the Business Manager.

You can use the Product Catalog Preferences API to pair your client’s pixel with the product catalog.

You need to create a new pixel and re-upload the product catalog.

You should run remarketing campaigns without the Facebook pixel.

NO.45 You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client’s brand safety requirements?
Choose only ONE best answer.

You can’t block mature content from any Facebook placement platform.

You need to change the in-stream video to Audience Network or Instant Articles.

You should just block both mature and dating content categories from your in-stream video placement.

You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

You should add more content categories such as gambling into the content categories blocked.

NO.46 What are the different data sources you can add and remove from your Business Manager?
(Select all 5 that apply.)
Choose ALL answers that apply.

Catalogs

Offline event sets

Shared audiences

Pixels

Fan Pages

Ad Accounts

Users

Properties

NO.47 You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.

You need two campaigns and four ad sets since you have 4 different variables at the ad set level.

You need one campaign and four ad sets since you have 4 different variables at the ad set level.

You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.

You need 1 campaign with 8 ad sets and 1 ad for each.

NO.48 Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
– They will initially launch only for Android devices.
– The app does not work with Tablets.
– The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

Mobile Device User – focused on Android

Age with max 25 years

Gender Male

Countries India + Colombia

App Store Region

Interests: Gamers

NO.49 What determines the “Total Value” of your ads?
Choose only ONE best answer.

Maximizing advertiser value and estimated action rates.

Maximizing Consumer Experience and Advertiser Bid.

Maximizing Advertiser Value and Optimizing Consumer Experience.

Optimizing Consumer Experience and Maximizing User Value.

NO.50 What strategies should you follow to accomplish your customer’s goals?
Choose only ONE best answer.

Use website conversion tracking to see how many people purchases at the store.

Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.

Use offline events to understand purchases at the retail stores and orders made from the phone.

Use offline events from the website, and cross-reference data to measure Facebook’s impact.

NO.51 You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

Open a new Fan Page for each location.

Open a Global Fan Page.

You are not able to set up franchise locations on Facebook.

Open one Fan Page with multiple locations.