[Oct-2025 Newly Released] Pass MKT-101 Exam – Real Questions & Answers [Q66-Q87]

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[Oct-2025 Newly Released] Pass MKT-101 Exam – Real Questions and Answers

Pass MKT-101 Review Guide, Reliable MKT-101 Test Engine

QUESTION 66
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.

One parent business unit and a child business unit for each franchise owners

One business unit.

A parent business unit for each franchise owner

QUESTION 67
A customer’s web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

Enable the package for all business units in the Marketing Cloud account.

Create a separate installed package for each individual web form.

Instruct the web team to store the client ID and secret in the client-side code.

Ensure the package scope includes Read and Write permissions for data extensions.

QUESTION 68
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?

Minimize whitespace

Build image-based emails.

Use contrasting colors

QUESTION 69
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?

Publication List with Lists

Publication List with Data Extensions

Exclusion List with Lists

Exclusion List with Data Extensions

QUESTION 70
A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automation studio?

Triggered send

Template send

Automated send

Send email

QUESTION 71
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

CRM ID

Mobile Device ID

Loyalty Program Number

QUESTION 72
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

Import File Activity > Send Email

Import File Activity > File Transfer Activity > Send Email

File Transfer Activity > Send Email

File Transfer Activity > Import File Activity > Send Email

QUESTION 73
A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

Filtered data extension

SQL Query

Data Filter

QUESTION 74
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers

Define a Sender Profile

Define a Subscriber-specific From Name

Define custom Reply Mail Management

Define a Delivery Profile

QUESTION 75
What are Exclusion Lists in the marketing cloud and how are they used? (Choose all that apply)

they are like Suppression lists; list of subscribers that don’t want to receive your communications.

subscribers who have a status (active, bounced, held, unsubscribed)

May be subscribers who want to continue receiving messages.

You select an Exclusion List at the time of send

QUESTION 76
A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

Use a text-response message template with embedded AMPscript to capture the response.

Use an info capture message template to capture the response.

Use an outbound message template with embedded AMPscript to capture the response.

Use a vote/survey message template to capture the response.

QUESTION 77
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn’t receive the expected emails?

_sent Dataview

‘Subscribers Not Sent To* report

Not Sent Tracking Extract

QUESTION 78
Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers

The interaction allows re-entry only after exiting, and the contact already exists.

The contact falls below the High Water Mark.

The interaction has an A/B/n split, and the contact does not meet the criteria.

The entry event was not fired via Automation Studio.

The contact did not meet the entry criteria.

QUESTION 79
What does the validate tool check for? (Check all that apply)

The presence of an unsubscribe link

Invalid email address

A physical mailing address

Correct syntax for attributes

That each content area specified in the dynamic content rule exists

QUESTION 80
A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

Select the “Preview” tab within the Classic Content tool.

Create a user-initiated email to send to the list of subscribers.

Use the Test Send tool to trigger copies of the email.

Using the Subscriber Preview tool, cycle through the list of subscribers.

QUESTION 81
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?

Use one file type for all images in the email.

Keep total weight with images at 800KB or lower.

Increase DPI and file size for image display.

Rely on image-only emails to engage subscribers

QUESTION 82
A Marketer developed an email with personalized content based on 5 geographical regions; Northwest – Static Image; Southwest – Image carousel Central – No content; Northeast – Static image; Southwest – Coupon; How many dynamic content rules need to be created to accomplish this?

QUESTION 83
A new data extension named “Orders” contains order dat
a. One row is recorded for each customer’s order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

The OrderNumber field will be a Number data type field

All fields in the data extension are nullable

CustomerID will be used as the Primary Key

OrderNumber will be used as the Primary Key

QUESTION 84
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?

Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.

Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

QUESTION 85
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

Create and send an email in Email Studio to test the connection and validate tracking.

Validate Marketing Cloud and Sales Cloud users have access to the business unit.

Create new Marketing Cloud and Sales Cloud users and perform a new installation.

Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

QUESTION 86
What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

Require that the subscriber refer a friend

Personalize email content

Send three emails on the first day after sign-up

Share the email program’s value proposition

QUESTION 87
Northern trail Outfitters’ marketing department wants to review last year’s holiday engagement to this year’s engagement.
What should they use to access the historical engagement data?

SQL activity using data views

Audit Trail extract

Tracking Data extract